The High Ticket Coach Academy is a 4-Month container for wellness coaches, healers, and facilitators ready to scale to six figures with a high ticket business model that actually sells.
The coaching industry’s premium space for wellness facilitators ready to scale to six figures alongside integrity-centered women and the next generation of spiritual leaders.
Let’s get something straight.
Most business coaching programs are led by mentors who’ve never built a single offer inside the wellness space.
Not here. Not us.
At HTCA, we’ve generated over $3 million in sales, helped put 8-figures in our clients’ pockets, and shaped the wellness industry from the inside out.
We don’t teach theory. We teach what we’ve tested, repeated, and have proven to work for wellness entrepreneurs.
The trauma-informed sales systems.
The identity-shifting messaging.
The offer models built for retention, results, and recurring revenue.
The brand power that makes you uncopyable - no matter how crowded the space feels.
This isn’t about fluff or fleeting trends.
This is about building a high-ticket business rooted in your values, your voice, and your vision - that actually scales.
So if you’re the coach who’s deeply devoted to your work…
But your business is crying out for more reach, cleaner systems, and repeatable sales that feel like a natural byproduct of your work...
You’re in the right room.
THIS IS FOR YOU IF...
You’ve got proof of concept - clients, testimonials, results - but your backend is messy, your growth feels stalled, and you're tired of throwing spaghetti at the wall to see what sticks on your own.
You know your work changes lives and you've got the receipts to prove it. But you’re craving the structure, mentorship, and systems to make it profitable and scalable.
You’re already charging high ticket - or you’re ready to. And you want to work with clients who don’t flinch at your rates because your brand makes it make sense.
You crave refined mentorship - not regurgitated advice from someone who launched once and called it success. You want to be in the room with a mentor and community that’s walked it, scaled it, and still leads from the front.
You’re relationship-oriented and you don’t want to build in isolation. You want to scale inside a women-led space that sees you, supports you with tangible strategy, and celebrates the f*ck out of your success.
You’ve been looking for mentorship from someone who’s built a 7-figure brand in the wellness space - who actually gets the nuance of trauma-informed work, identity shifts, and sacred delivery… without sacrificing scale.
You’re craving consistency. Recurring revenue. Systems that don’t rely on your energy being “on” 24/7.
And more than anything... you’re done playing at the edges of your potential.
You’re ready to be known for what you do.
You’re ready to be paid like the leader you are.
You’re ready to build a business that holds it all - your mission, your magic, and millions.
Your New Normal
→ High-ticket offers that sell on repeat so you can stop reinventing your business every month just to make money.
→ Premium positioning that makes you stand out so you can attract dream clients who already see you as the answer before the sales page loads.
→ Messaging that moves qualified buyers so you can speak directly to the subconscious buying triggers of your most aligned, ready-to-pay clients.
→ Sales that feel like service so you can close with confidence and integrity, without ever resorting to manipulation or pressure.
→ A brand that’s unmistakably yours so you can become the go-to in your niche and raise your rates without raising resistance.
→ Infrastructure that holds your growth so you can scale without breaking your backend or burning out in the process.
This isn’t a business that runs on your energy.
It’s a business that’s built to scale while you rest, lead, and live.
Inside HTCA, we don’t hand you vague blueprints or one-size-fits-all strategies. You’re learning how to build a coaching business that scales in a way that’s simple, sacred, and stacked with recurring revenue.
The High Ticket Coach Academy is your complete ecosystem to scale a values-driven wellness business to six figures and beyond with strategy, systems, and soul.
Design your business to scale without sacrificing depth or integrity.
We’ll restructure your offers so you’re not trading time for money. Think group programs, evergreen funnels, and recurring revenue streams that give you more white space, more income, and more impact... without being glued to your phone.
Build Recurring Revenue + Step Out of 1:1 Hustle
Grow Your Audience + Be Seen as the Go-To
No more whispering in the void or hoping for referrals.
You’ll implement visibility strategies that widen your reach, position you as a category leader, and attract premium buyers, including paid ad support from a team that’s generated 9X ROAS and spent multi six-figures learning what actually works in organic and paid channels.
Your content should create demand, not just fill a feed.
You’ll learn how to craft messaging that does the heavy lifting with offer positioning, storytelling, and our 7-figure content frameworks that move people from “interested” to “I’m in” on autopilot. This is where sales get easy and you stand out from the chatgpt coaches.
Dial In Messaging That Sells Without You
Build a Client Journey That Increases Lifetime Value
This is how you stop starting from scratch every month.
You’ll map out your entire offer ecosystem so each client naturally ascends into the next level of support. higher retention, more testimonials, more revenue stability.
and most importantly, a movement of clients that walk alongside you long term.
Let our clients talk...
THIS IS NOT FOR YOU IF...
You’re a coach-hopper chasing your next dopamine hit. HTCA is for women who are in it for real results, not a one-month high. We build long-term businesses and long-term relationships.
(That’s why we have clients who’ve stayed for 6+ years.)
You don’t trust yourself - we’re here to mentor, advise, and guide. But you’re the CEO. Self-trust is non-negotiable if you want to lead a business that lasts.
You expect a full life and business transformation in 7 days - results can happen fast, but we’re here to build something sustainable. We make real moves, not microwave wins.
You need hand-holding every step of the way. We will pour our everything into your success, but if you’re waiting to be saved, this isn’t your space. We coach women who are self-led, self-responsible, and bold enough to take the first step.
You’re flaky, inconsistent, or unwilling to show up for your vision - this container is built for the woman who backs her word with action, who honors her investments, and who respects the energy of the room.
Strategy is just the starting point...
WEEKLY GROUP COACHING + 1:1 STRATEGY SUPPORT
Value: $20,000
You get live group coaching three times a week - Monday, Tuesday, and Wednesday - with high-level strategy, messaging refinement, and personalized support inside every call. These aren’t pre-recorded modules or “wait your turn” Q&As. This is real-time, hands-on coaching in a room built to move.
You also get 5 private 1:1 strategy sessions across the 4 months of your enrollment. Whether you're refining your funnel, tightening your messaging, or mapping out your next launch, our team supports you with direct eyes on your business.
This is the high-touch, high-integrity support your business has been craving from my hand-selected industry experts who’ve actually built what you’re building.
MESSAGING THAT SELLS FOR YOU
(WHILE YOU BREATHE)
Value: $3,000
This is the exact system I’ve used to turn my content into a cash machine - with no constant launching, no convincing, no basic bish Canva slides.
You’ll learn to create content that commands premium investment without needing to perform or post every day. This is your permission to stop chasing and start converting with messaging that actually lands.
Inside, you’ll master:
→ Storytelling that builds authority and trust instantly
→ High-converting content formulas for offers at every level
→ A brand voice that makes your presence unforgettable (and uncopyable)
HIGH-TICKET OFFERS BUILT TO SCALE
(NOT JUST SELL)
Value: $5,000
Most programs teach you how to make an offer. HTCA teaches you how to build one that runs without you having to be "on" 24/7. We’re not just making money, we’re building models that give you your time back.
We’ll help you:
→ Design offers that drive retention, not just quick sales
→ Build recurring revenue models so you stop starting from zero every month
→ Step away from the 1:1 hamster wheel and into scalable, sustainable income
THE BACKEND THAT STACKS CASH
Value: $2,000
This is where so many coaches get stuck: the backend.
You’ll get my exact strategy (plus the tools + support to implement it) so that your business works while you rest.
We’ll map and build your high-ticket lead magnet so your leads warm, convert, and ascend through every offer in your business.
→ Evergreen lead magnet and sales strategy designed specifically for wellness entrepreneurs
→ Direct call to action email sequences that nurture & convert like clockwork
→ Backend automation that supports nervous system-friendly growth
PAID ADS + GROWTH STRATEGY BUILT FOR WELLNESS BRANDS
Value: $7,500
You get access to the exact ads and growth strategy my team used to scale our wellness offers - with 9x ROAS and a lean budget.
You’ll learn how to:
→ Run ads that attract ready-to-buy clients (without burning cash)
→ Create visibility on autopilot so you don’t rely on virality
→ Get more of the right people in your world daily without constantly needing to reach out or rely on word of mouth
Save the $15K you'd invest in an agency and learn how to expand your reach better than they ever could.
*BONUS*
BECOME A CERTIFIED FACILITATOR
Value: $2,500
This isn’t just a bonus - this is the cherry on top of the marketing and sales and embodiment tool that separates you from every other coach online trained from the woman that shaped the breathwork industry.
Inside this 12-week certification, you’ll master:
→ Trauma-informed breathwork + meditation facilitation
→ A session structure you can start monetizing immediately
→ Nervous system tools to integrate into any offer - group, 1:1, digital, or retreat
You get lifetime access to the certification to take your skillset and make it 1000x more undeniable to your soulmate clients.
I’m Ava Johanna – founder of The Academy of Breath™, breathwork educator to 800+ certified leaders worldwide, and author of a bestselling transformational book.
Here’s the proof:
🌟 Over $2.75 million collected in cash from high-level offers, silent launches, and sold-out containers
🎤 Featured in global media, on magazine covers, and even on a billboard in Times Square
🧘 Hosted multiple retreats - always sold out months in advance - and activated premium communities luminous with purpose
🚀 Created high-ticket offers that regularly generate multiple five-figure launches - without discounting, discounting drama, or burnout
📚 #1 bestseller: Your Vision Board Life, now in the hands of leaders committed to building their legacy
🧠 Spoke at stages alongside industry icons, built a brand that reverberates, and created a methodology rooted in both strategy and somatic mastery
I built this whole world using one principle:
Exceptional impact deserves exceptional message alignment.
If you’re here, I know you’re the woman who demands more for her gifts, her voice, and her influence - without compromising her intuitive rhythm.
Inside High Ticket Coach Academy, I'll show you the messaging, offer architecture, and premium positioning that turns your magic into clients... over and over again.
It's time for you to get the best support and to finally work with a coach that has built the legacy that you're ready to create for yourself.
MEET
AVA
JOHANNA
XO Ava Johanna
MEET AVA JOHANNA
Live Group Coaching
4x weekly calls (Mon–Thurs) to support your strategy, content, sales, and execution.
5x 1:1 Strategy Calls (over first 2 months)
Personalized coaching with an HTCA expert mentor to keep your growth dialed in and aligned.
Weekly Business Reviews and M-F Group Support
Submit content, offers, or funnel elements weekly for real-time feedback from Ava’s team.
Messaging & Content That Converts
High-converting proprietary frameworks, storytelling systems, and authority-building strategy.
Scalable Offer Design
Offers that drive retention, create recurring revenue, and get clients results.
High Ticket Lead Magnet + Backend Buildout
Custom evergreen funnel frameworks, backend tech setup, and email strategy.
Paid Ads + Visibility Strategy
Plug into proven ad strategy (9x ROAS) with templates, tutorials, and expert review.
Bonus: 12-Week Breathwork Certification
Become certified to lead trauma-informed sessions and integrate into your offers.
Lifetime Access to the Business Portal
100+ trainings across content, sales, tech, ads, retreat leadership & more - updated regularly.
Pay-in-Full Bonus:
30-minute private strategy call with Ava to map your 6-month strategy.
What you're getting inside of The High Ticket Coach Academy
THE HTCA GUARANTEE
We’re not here to take your money and ghost.
If you show up, implement the work, and don’t make your investment back within 4 months, you’ll continue working with Ava and her team until you do.
We’re here to build real results, not just give you “access.”
Your Investment
Total Value: $50,000+
Your Investment: $6,000 Paid In Full
or $1,500 deposit + $300/week for 16 weeks
Pay-in-Full Bonus:
When you pay in full, you’ll receive a 30-minute private strategy call with Ava - a deep-dive to map your business goals, refine your offer suite, and get her eyes on the smartest next move for your growth.
I'M IN
You Ready?
If you’ve made it this far down the page, you already know this is your next move.
You’ve got the gift. You’ve got the work that changes lives.
What you need is the business structure that makes it scalable.
HTCA isn’t just a program. It’s the ecosystem for your elevation.
You’ll leave with the strategy, structure, and support to:
✔ Sell out your high-ticket offers without burning out
✔ Grow your community with buyers who are obsessed with your work
✔ Scale like a CEO while staying in full integrity with your mission
✔ And finally become the coach you’ve always known you were meant to be
FAQ
What exactly do I get when I join HTCA?
When you work with us you're getting:
- 5 1:1 calls with your personal client success manager
- 1:1 Direct Message support in between calls
- Lifetime access to a group chat with Ava, our team and the entire community to answer any questions in between calls
- 16 weeks of 4x Weekly Group Coaching Calls
- A customized 4 Month roadmap of business trainings, coaching frameworks and access into our 12 Week Breathwork and Meditation Certification within an online portal that you get lifetime access to
WHAT HAPPENS AFTER 4 MONTHS?
We are relationship oriented with our clients.
After the 4 months is over, your contract shifts to a month to month membership of $300/week. If you feel you've received everything you need from the container at the end of the 4 months, you are more than welcome to exit with no questions asked. We require 30 days notice on all continuing subscriptions.
What time are the coaching calls?
We host calls 4x/week on Zoom covering client experience, sales, and social media/messaging and ads. The call times are:
Mondays at 12pm CST
Tuesdays at 2pm CST
Wednesdays at 11am CST
Thursdays at 3pm CST
All calls are recorded and hosted in the portal within 24 hours.
What’s the time commitment?
Expect 3-4 hours a week for coaching calls, content implementation, and certification training. This is a business-building container, not another dusty course you never touch so expect to show up and implement. If you're not ready to take action, this space isn't for you.
DO I GET 1:1 TIME WITH AVA
No, but you do get one weekly call with Ava and access Mon-Fri to the group chat for her eyes and expertise on your offer in between group calls. If you pay in full, you also get a private 30-minute 1:1 strategy session with her.
How do i know if i'm ready?
If your offers are ready, but need refinement and your strategy, messaging, or backend feel messy — this is for you. If you’re craving consistent high-ticket sales, real support, and systems that scale, you’re ready. This is for existing coaches, consultants, mentors, and service-based women.
This is not for:
❌ Low ticket memberships or app creators
❌ Wellness entrepreneurs that are not willing to leverage social media
❌ Product based businesses
❌ Brand new business owners that are still working out what they want to do - start with The Academy of Breath first if this is you.